Friday, September 28, 2007

Big Bang Backlinks

The Big Bang Model is broadly accepted for the origin and evolution of our universe. What happens here is that the universe starts out very small and is always expanding at a certain rate. I think this model is adaptable to the blogging universe as a way to get links and backlinks because your blog starts out with small readership and will expand at an exponential rate with the right links.

Understanding this strategy is easier once you realize that backlinks are connections from related sites all around the World Wide Web that will show readers the way back to your website. If you can get other sites to link their pages to yours , that means you have a backlink. If your strategy is good , it can mean the difference between keeping your domicile or sleeping on the sidewalk. Link Affiliates may be helpful at times also.

Developing a powerful linking strategy will be an important activity in this universe. Once you have mastered this strategy you will help to insure that your site will receive large amounts of pre-sold, relevant traffic interested in buying what you have for sale. You will also get sign ups for your newsletter and lots of downloads for your ebook. Link exchanges have some value at times here.

An added benefit to all of this is that search engines will use the number of back links and the quality of those links to rank your site in the search engine results. So if you are looking to drive traffic to your site, this could be a humongous benefit. Backinking will get you higher ranking.

Here is an SEO tip that is pretty basic. Google says that page rank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. Yahoo ranks results according to their relevance to a particular query by analyzing the web page title , text and description accuracy as well as it's source , associated links and other unique document characteristics.

Now that we know this, we have to understand also that backlinking is about relevant , quality links. Most search engines are aware that not all links are created equal and that a back link from an authority site has more influence than a backlink from Aunt Zelda's barbershop. This means that all those links from your nieces and nephews home pages won't do much for your ranking is the search engines.

One great way to create links in your blogging universe is to write articles. This way is highly accepted by the search engines and when your articles are published in newsletters, you will get a highly relevant, inbound link back to your site. By writing more articles and getting them published on different sites, you are creating new content and creating new back links and the search engines will love this.

So, start building your links and backlinks using the Big Bang Backlink theory today.


Tuesday, September 25, 2007

The Search for the Perfect keyword

Finding and getting visitors to your website is the way to finding potential customers on line, and if you have a brick and mortar store, you will be able to leverage that fact also. Now, you probably know that or you wouldn't be reading this article right now. A strategy to find search engine keywords is needed.

The fact is we rely on search engines to get those potential customers to our sites. In order to get the visitors to your site , you need to find the most responsive keywords that your search by keyword visitors use. You will find that this is a subject that will be harped on by a lot of articles and blogs because it is so important.

This is the search for the perfect keyword. You might even consider it the text that opens the door to internet money. Finding the exact tailed phrase you need will send targeted visitors to the site of your choice in droves. Your keywords cannot be to broad or overused and must be fairly specific. If they are not specific enough, you will get a lot of clicks and no sales from the visitors you do get.

Using keywords is the foundation of your search engine marketing strategy. This means you must sit down and develop a keyword list and develop keyword phrases to evaluate and test. Do this first. You will need several hundred keywords possibilities to do it right .

All things being equal, you probably already know a few of the correct words for the search phrases you need. You will have to think like your potential customer. This means that you will have to be creative and think of the ways a customer would search for your product on the Internet.

Asking potential customers what keywords they would search for is one way to do this, but where do you find the potential customers? At this point , you will begin to understand the difference between the way you think and the way your customer thinks. You will notice this is different.

Another strategy is to find other merchants on the Internet and see what keywords they are using, and watch the site to see their Google ranking. This will help you to discover profitable keywords.

Research the Internet and the library to find as many keywords and phrases as you can and then add your own to the list. After this step is taken you are ready to evaluate them.

Now comes the hard part. You are back to searching for the perfect keyword from here. You will now narrow down your list of a couple of hundred keywords to just a few that will direct the highest number of targeted visitors to your site. By targeted visitors I mean those visitors that are actually looking for what you have. This means they will see your product as the answer to their need and buy it. They won't take off to do more shopping and won't just cruise around your site.

Popular keywords are more likely to get typed into a search engine , but they will probably cost more. There is software available that will rate the popularity of your keywords also. Other software will suggest variations of your words and phrases. This is a search term suggestion tool .

So to sum up, searching for the perfect keyword is a matter of research and testing. If you start out this way you will find a myriad of options finding keywords.



Wednesday, September 19, 2007

How to Become a Great Affiliate

Becoming one of the greatest affiliates of all time is the dream of Internet Marketers. How to become a great affiliate is the bane of Internet Marketers. It all starts with learning the ropes.

The Internet is well over a billion pages now, as of about 2006 anyway. Because more corporations are getting into the business and are finding the myriad of benefits available to them, Web Hosting demand has never been higher.

In fact, some estimates are that over 40 million people started their very first websites on line this year alone. Also, expectations are that by 2008, the internet sales industry will top 3.5 billion dollars. These millions of pages will be offering millions of affiliate programs for Internet marketers to make millions of dollars on.

The Web Hosting business will now be able to provide the right type of hosting for your particular application. It means that this will become easier and cheaper than ever before and the customer will get better quality to boot. Web hosting companies that are incompetent or inefficient will just go out of business.

Since traditional advertising is already slumping because of the Internet , internet based marketing will take over. So the support your web host is capable of giving will be a primary concern to the Internet Marketer.

Becoming a successful affiliate starts with your web hosting because every website has to be hosted somewhere. Most IM'ers find their host through recommendations of one kind or another. This usually means you know someone that has used a particular host.

Depending on the product you will be promoting and the fact that many hosting companies offer affiliate programs, you should be able to find the perfect host for you. Check out the hosting company and see if they are hosting the same types of products you are promoting.

If you have been with one host for quite a while and are not making any money or your sales are tanking, it may be time to seek out another host. Again , look for a host that specializes in your industry as this will help to target your market.

Become an Internet Marketing Affiliate for your web host and let them pay for your hosting. You should be able to just place a link on your website to refer visitors to the sign on page with your link. You can also let visitors know that you like your web host.

So , to sum up, always choose your web host on the basis of ability to support you and one with an affiliate program that you can participate in. If they have a residual affiliate program where you can get paid a percentage from each client your refer each month, so much the better. Of course, this would allow you to have a steady source of income.

Now there are a lot of Niche markets available to the Internet Marketer and you could try to specialize a web host company to one of these niches. It maybe possible to develop an authority site this way.

Niche website hosting is a market that could turn out to be very lucrative in the future if you can put the time and the effort into it that it will take to develop the niche.

Thursday, September 13, 2007

Insider Secrets to Marketing

In keeping with the premise of Internet Marketing Secrets, I have some strategies that should help to get you up and running by using forums or article writing. If you want to learn how to earn money on the internet, this is a good way to start. Of course you know by now that there are many ways to drive traffic to your site.There are the easy ways, such as buying a million visitors for a mere $ 59.95.You will find though, that these types of visitors are not targeted and you will just be wasting your money. I have some insider secrets to marketing your business on the internet for getting free traffic that is targeted and won't break the bank.

One of the least expensive ways is to tell all your relatives and friends to tell all their relatives and friends about your new site. You may be able to send out some information to opt in lists of people, not spamming, and get visitors this way. By the way, you will want to make sure any lists that you get on are relevant to the site you are advertising. This way , your traffic is more targeted.

When you set up your site , you should have determined what your target audience is, or your niche. This way, you can get involved in the niche by posting on relevant sites and writing relevant articles to post on your relevant sites. Learning how to add keywords to your articles and posts will be a valuable skill here.

As an example , if your site is about men's clothing, you should find forums where the audience is talking about mens clothing and post relevant answers to questions that are being asked. You can find these forums on Myspace, Yuwie, Google and Yahoo for starters . There are tons more forums available also. You'll also find other related forums you can watch also, such as , b mens belts, mens shoes etc. You'll have to be picky because you want to be involved with forums that have visitors that are looking for what you have. When you find a suitable forum, join it. You will then want to provide information, to the visitors of the forum and feedback about men's clothing. Don't just stick your ad on the forum as this is really just spamming them.

Now it is time to write, feedback and repeat. Over and over again. Look for related blogs and post to them. Make your posts legitimate and valuable. Find related communities and repeat this action. This should help to spread the word about your site and give you quality, targeted traffic.

If you make enough posts and write enough articles regularly, you can create what is called, viral traffic. Viral traffic means that you will get other visitors to bring in more visitors because they like your site so much. Obviously, if this continues , you will have an explosion in traffic and you should begin to see more sales on a daily basis.

There are literally millions of forums out there , so you have a lot of work finding the ones you want. If you need help with this, don't hesitate to contact me.


Sunday, September 9, 2007

Internet Marketing Secrets

This blog will deal with Internet Marketing Secrets that are out there on the Internet right now. I will try and make this information easier to understand and use here. I'll discuss such subjects as Affiliate Marketing, Authority Sites, Domain Names and a host of other subjects. As usual,your mission, should you decide to accept it, will be to read and assimilate the information and find a way to use it. Also, there will be ample opportunity to leave comments and suggestions , as always , in the suggestion box. Here's some information you can use about Keywords.

Typically, your keyword list and the medium will determine your ROI. This means that your keyword list also determines the reach of your product and the cost. Now, a lot of newbies just don't know how to pick the keywords that work. (A lot of us oldies don't know either , obviously) Picking the list is the problem. If the keywords are too broad in meaning, you'll get a lot of hits and no sales. That's because the keywords are not targeted. If they are more specific, you will get less hits but more sales. That's because they are more targeted. Or at least this is the theory. So far, I haven't found the textbook for selecting the most effective keywords. But here's a strategy.To begin with, don't use very broad keywords . Examples of broad keywords are like radio, dog, cat ...etc.

Words that are too broad just don't convert well into sales. Longer tailed keywords are more specific and will convert better into sales. Longer tailed keywords are keywords such as black stereo radio, small dog owners, white cat collar and on and on . Notice the difference. Long tailed keywords are more likely to attract a buyer that may have already done his research and is ready to buy or is at least interested in your product.

Another example would be sharp black stereo radio. There are four words in the phrase. This is pretty targeted and I hope you get the idea. Typing this into his or her favorite search engine means the prospect most likely knows what they are looking for and now they will probably go shopping for the best deal or to get more information. They may be presold on the exact model you have.

As I said , the specific terms will receive less searches per day or month than the broad terms. The upside is that they convert a whole lot better into sales, so it's a good trade off. Later on I'll talk more about this . I'll be running down to my local Sharp black stereo radio store and check these out.

Try to create relevant content so that you get a good search engine ranking and try to develop long tailed keywords for your site. One of the advantages of long tailed keywords is that they are some of the least competitive keywords and as such they are less money in PPC projects and will prove to be the highest money makers.

Your job, should you decide to take it, will be to identify the long tailed keywords in your niche and use them to your best advantage. A simple way of identifying long tailed keywords is to use the selling brand name in your keyword phrase. It may take some serious brainpower in the beginning, but develop continuously and there will be a pot of gold out there for you too.

One last item. Using ezines to publish articles about your product doesn't hurt either. Make sure you use your favorite long tailed keywords in your article.Distribute your articles to all the major ezine directories , for instance. Some examples of these are Ezinearticles.com, goarticles.com or even article alley.com. Recommend products that you use, make forum posts and build your subscriber list. Set up an auto responder series on some products you support. These are all time honored ways of creating customers.

So till next time, good luck!
So with that I will log off to do some research for the next blog.

C'ya

The secrets guy