Determining Your Websites Value

Determining what your websites market value is could become an important number to you. Especially if your site targets a niche audience. Of course, you wouldn't want that niche audience to be something like “ a make money on the internet” niche. That's because there is far too many of those already. You need your niche to be as unsaturated as possible. So pick a niche like bubblegum.

Of course, you need to find someone who is willing to pay the money for your site. A lot of the time this money will come from venture capitalists. Usually these types will want to consider at least three things.

They will want to know how much they have to spend to get new prospects to login and join. They will want to know how often the visitors return to the site. (Often referred to as stickiness) . There will be questions about add on services and things like premium accounts

These questions will likely be asked before there is a value put on the site. So , our next question is, how do we value a site? Some entrepreneurs say that is the site brings in say, 12k a year, then that is it's value. Other sources say to multiply the number of unique visitors to the site by about 38 dollars on a monthly basis. Average 2,00 unique visitors a month , your site is worth 76,000 dollars. Simple, right?

Right now the Google purchase of Double click is in the news for $ 3.5 billion or so. Myspace was purchased for about $ 550 million. And the list goes on.

My research indicates that sources that track website sales and analyze website traffic are putting the value at right around $ 38.00 per visitor.

The question here is, what can all this mean? It means if you have a high traffic website, the high tech buyouts are back. The potential to strike it rich with a dot com has returned. But only if you can sell it.

To sell the site you will need a lot more than 2,00 unique visitors. You are going to need on the order of 100,000 visitors per month to get them salivating. That's because lots of traffic is worth something in Internet advertising . Revenue projections for Advertising on the Internet are in excess of $ 13 billion right now for 2008. Do you want a piece of this action?

Repeating myself, targeting a niche audience is the way to go here. Don't target one that is already being targeted if at all possible. Social Sites are hot right now , but they all target the same group. The 18 to 40 group, it seems to me. This means they are competing for the same advertising revenue. Can you target a niche that has a different demographic? A place that advertisers would like to be but don't yet have a way to get to the niche? Would that be worth something? What would it be worth?

When you can get to the point that you have found a way to get your visitors to pay for unique services,you will be able to cash in also. The old format was to offer the user free access and then charge for the premium upgrade . Would it be cost effective to charge for information instead? Then again, would your users be willing to pay for it? Again , what would this be worth to you?

Determining how much your site is worth should start with all of the above variables , but there is more to it than this. Part of the reason is that the search engines change their algorithms quite regularly to boost their advertising revenue , and you have to adapt. But more on this later.

You almost have to go to school for this and there is an Internet university that I participate in.

Heres the link

Internet University Link Click Here

Matt Leitch is an aspiring Internet Marketer , Website Designer and Printer willing to help other aspiring marketers around the world.

Article Submission for Internet Marketing Article Marketing

In order to be a well off Internet Marketer, you will have to know how to do internet marketing article advertising. An internet marketing article can be written for free and posted for free. There are several different ways to go about writing a web site marketing article in order to drive traffic to your site.

Writing small business marketing articles or web site marketing articles is not really as hard as you may think. Obviously, understanding the rules of proper grammar and having a word processing program that has a word count feature, a spell checker and will save in one of the standard formats will make your writing project quite a bit easier. Some of the secrets I have uncovered will be discussed here.

Try not to make the project harder than it already is. Think about what you want to say and then just start writing. Get into the flow. Worrying about spelling or grammar is unnecessary because you have a spell checker. Keep writing until you have said all you want to say. Article marketing will become easier as you get more practice.

Hopefully , you already know what the product is that you want to sell. This will help to keep you from getting stressed out over the topic and writing your internet marketing article. You can visit forums where your customers will be participating in order to get an idea of what your customer will respond to in your article marketing. Try to write your articles around answering questions that your customers are asking.

The optimum length of a small business marketing article should be about 500 words, with the range being between 300 to 750 words. Using the word counter is important here to make your article marketing efficient and to make sure you stay in the proper range.

Submitting your internet marketing article right away may not be the best way to do it. It is probably better to read and review what you said and possibly have someone else proof read it. You want to get some article marketing constructive criticism here.

A website marketing article is written mainly to provide information and to lead your prospects to your website. This is not exactly a sales letter, since most of your selling will be done by the website. Sales letters that are too obvious will turn off your readers and possibly damage your credibility and give you the wrong type of viral marketing.

Internet marketing articles should stay on track. That means you have to stick to your original plan and not deviate away from your subject. You must stay focused on your subject.

Writing a small business marketing article should be done like you are talking to a friend . Keep your words simple and use everyday language and allow your personality to shine through. A little humor doesn't hurt. With practice, you will learn how to build a relationship with your readers.

For more on this , try taking a look at the Wealthy Affiliates site. Here is the link.

Learn Article Marketing Here!

Motivation and Goals

It seems to me that when you are in business, your goal setting strategies become very important to your motivation and goals. I think this is because these two things will make a difference in whether you become accomplished in your niche or are just mediocre. Developing goal setting strategies , in which you will be able to set and accomplish goals, is really your blueprint for success.

Now, I know that this subject has been talked and written about for the last two hundred years at least. But you have to agree that it is important. You may ask, just how do you go about setting and accomplishing goals? Can you give me a formula or strategy that will increase my chances of success?

The answer to this question is a resounding yes. Here is the start of your own personal blueprint for success.

To begin with, it helps to develop a desire to achieve a goal. An intense desire is better. You can develop an intense desire by sitting down and writing out all the pros and cons of achieving your goal. When your list is up to over 90 items, you will find that the goal is closer to fruition.

Print out your goal. When it is in writing, it becomes more real to you and will cause you to start working on it subconsciously . There is a direct connection between your brain and your hand. Use it.

There will be obstacles in your way and you will need to overcome them. This means you will need to identify them and how to find the help you will need to acquire in order to overcome them. Write all of this out in a list format and analyze them.

Determine where you are in the now in relation to your goal so that you can reasonable calculate how long it will take you to get there. At this time you can set a date if you like.

Now take your list and prioritize it. Formulate a plan and rewrite the list , perfect it and optimize it. Start thinking about putting it into action by developing a mental picture of yourself being successful at your chosen activity. Think as if it's already accomplished. Make sure that it is burned into your psyche and play it over and over in your minds eye.

Remember to be persistent. Don't give up even when you hit resistance and setbacks. By following these ideas religiously , you will become more successful at goal setting and that is where it starts.

Of course , you need to start this now. Don't procrastinate. Notice the title of this article. Remember that a blueprint can refer to architectural plans, maps or mechanical drawings. Then again, it can also refer to a detailed plan or program of action.

You might even condense this article down to an index card size or maybe a small notebook for daily references. Remember your ABC's. Always be checking your blueprint so you can measure your progress and keep yourself on track.

This is the only way that this blueprint will make a difference to your business goals. Ask yourself daily, what is today's goal? Then do it.

If you would like to get more information and learn more about doing it you can check my Internet University Link here.

My Internet University Link

Web Analytics Tools

Web Analytics Tools and statistics are important for any on line business, website or blog. Free web analytics may not always be the best , but they certainly are the most convenient. Again this goes to ROI. If you spend all your profit making reports , that's probably not good. Of, course , there are numerous free innovative statistic tools out there to perform this function and I'll try and give a quick review of the most needed functions to perform here.

Most website owners and bloggers will immediately think of Google analytics as the main real time visitor tracking tool. In fact this blog is using Google Analytics. However, as mentioned before, this is not the only available tool.

First, you need a tool that is tailored to the type of tracking you want to do. You want a program that is easy to implement and has some advanced features such as real time visitor tracking and some in depth content analysis. If you are focusing on pay per click issues or incoming search engine traffic, you may want statistics on page position, landing pages, and specific geographic data.

Gaining perspective into other issues , such as , user behavior and habits means you would like the ability to track, evaluate and optimize your site based on where your visitors click. If you can generate overlays and heat maps at the same time, you have an advantage.

Evaluating your natural search engine traffic and keywords for Search Engine Optimization purposes is an important function also. So a real time search engine analysis tool and statistics tool will be needed.

Free, simple web stats for bloggers are available also. In-depth feed statistics and general blog statistics are can be found in a slick, intuitive interface, too.

Aesthetically pleasing GUI's for your Web Analytics Tools, such a s a simple counter are important also. Remember, you have only a few seconds to get the visitors attention and you don't want to lose him or her because of a cheesy GUI.

Recording page to page activity and actions of your visitors real time with advanced features such as audible event triggering and name tag integration can then be analyzed to better understand your visitors behavior and increase the usability of the site.

Now all this being said, there are social network sites for blogs that you can log into and will provide you with valuable statistics including onside clicking habits and referral information.

My preference is being able to design all of these features into a custom website or blog interface using a program called Site Rubix. This way you will be able to include all the mentioned features above and be able to monitor user activity beyond the the capabilities of a cookie cutter stat package. The feature's listed above will be able to provide insight and understanding as well as being able to optimize your traffic and create a more compelling on line experience. Check out this link. You will be glad you did!

Here is the Site Rubix link to check. Site Rubix Website and Blog Builder

Discovering the Best Website Builder

Obviously, one of the most important skills you can have with an on line business is being able to build a website. It used to be you had to know HTML or some programming language in order to do that. Or you had to hire a business website builder or someone else to do it and that was a another expense . After reviewing several different applications and finding the best website builder for web building I have finally settled on one. But it wasn't easy. This is the criteria I used for my decision.

You should be able to build a 3d website fast and without a lot of headaches. It should allow you to sell your products on line and be able to design a catchy site with sexy titles. If you didn't need programming or design knowledge you could save thousands of dollars. And of course, you want to be able to use it 24/7. I like them to be easy to use and take you through all the creation steps without too much of a learning curve.

A cheap website builder that works on line or off line and allows you to edit HTML so the user can create a website without the knowledge of the underlying scripting and markup applications would be ideal. Features such as point and click make the usage of the program easier yet. Drag and drop technology is also essential. Having a collection of templates, or pree built web pages with features like shopping carts , squeeze pages or surveys would be ideal also.

Using the application off line will allow the web designer to edit the site on their local computer and then upload the site to a web server or the host. Using the builder on line through a browser allows editing in real time.

A large number of website builders are actually proprietary tools set up by hosting companies so that web designers or just the ordinary guy can set up their own website without learning the technical aspects of web page production. The idea of course is that you host your new site with them. Many times there is a free trial period while you learn to use the product . If you are lucky, some will allow the user to see the source code and be able to manipulate the HTML in the background. However, a lot of them don't allow this. Because of this , only certain areas of the site can be modified and so they are limited.

After taking all of this into account, I have decided that the Site Rubix Website Builder is the best of the bunch. You can put together a site in a very short amount of time. Adding flash,counters, buttons or anything you need is very easy. There are p redesigned layouts that are build right in .

I believe that Site Rubix is going to change the way websites are developed and the way Internet marketers work. Leveling the playing field between the people who can't or won't develop a website and those that are advanced developer's is going to win some awards for SR's developers and will be acclaimed as nothing short of amazing.

Here is the link I would like you to check out and of course leave me a comment.

Best Website Builder Information

7 cosmic steps to creating your own affiliate program

Here is an idea that is not being discussed as much as I think it should be. Most Internet Marketers are happy to promote existing affiliate programs instead of creating their own. Why reinvent the wheel? Because the rewards are much more lucrative this way. The facts look like this. It is possible to increase site revenue and site traffic by a significant amount if you start your own associate or affiliate program. In order to do this you will need to choose or develop your software, decide how and how much to pay in commissions and set up jv partners with associate agreements.

You will need to write effective ad copy and be able to track accurately all activity on your program when it is available for use. Then you will have to figure out how to provide excellent reporting data to your associates.

To be successful at this you will need to research existing affiliate networks in order to understand how they work. It will also help at this point if you decide that this is the best outlet for your marketing skills. You will have to decide what your target market will be, get out the word about the opportunity, and be able to manage the payment and selection of your affiliate sites. You will have to consider outsourcing opportunities, what products you will offer and business models for your products. This is a lot of work, but keep your eye on the reward. Just ask any Yahoo executive.

If you have come this far, then you will probably be asking yourself if you should create an affiliate program. However, if you have done your research, and you understand the basics , you will want to evaluate whether it will be a worthwhile investment to have one. This means you need to find a demand for your program, find enough money and staff to help you get it up and running and of course, your return on investment.

There are quite a few different types of programs out there, with different commission structures that you will have to understand before you can launch one of your own. Just keep in mind that it is an excellent way to boost revenue, increase your market reach and find new partners.

There are two main ways to implement an affiliate program. You can outsource by joining and affiliate network or you can go the independent route. If you have enough money, any of the large affiliate networks , such as commission junction or linkshare can handle the basic development and implementation of your program. Those of us with smaller budgets will probably opt to do the development in house. I think the independent route is the best .

Going the Independent route means you will be developing the entire program yourself. You will get to decide which off your product offering s will be included in the program and choosing a program model. Drafting legal agreements and figuring out which type of criteria for membership is acceptable will be an important at this time. Doing research to discover what other programs already exist in this space and what your target market will be looking for is important here.

We are getting close to launch time now. Here's how it works. The associate program has been developed and now we want to know what types of affiliate sites to target. Then the marketing plan has to be figured out to attract your relevant target market. The network applicants websites will be visited to determine the level of appropriateness for inclusion in the network. At this time the links and graphics will need to be disseminated so the members will be able to promote the network.

Now comes the payoff. If the associate program is rewarding enough and it has been marketed properly, you should have a number of sites and links to track fairly quickly. Dependable tracking methods such as webtrends, will ensure accurate measurement of each affiliates website effects on your sales and traffic. There are also affiliate management software solutions available to help you with this.

Paying timely commissions and having good administrative and technical assistance when needed will keep your affiliates producing and happy. So there you have it. Start developing your program today.

Big Bang Backlinks

The Big Bang Model is broadly accepted for the origin and evolution of our universe. What happens here is that the universe starts out very small and is always expanding at a certain rate. I think this model is adaptable to the blogging universe as a way to get links and backlinks because your blog starts out with small readership and will expand at an exponential rate with the right links.

Understanding this strategy is easier once you realize that backlinks are connections from related sites all around the World Wide Web that will show readers the way back to your website. If you can get other sites to link their pages to yours , that means you have a backlink. If your strategy is good , it can mean the difference between keeping your domicile or sleeping on the sidewalk. Link Affiliates may be helpful at times also.

Developing a powerful linking strategy will be an important activity in this universe. Once you have mastered this strategy you will help to insure that your site will receive large amounts of pre-sold, relevant traffic interested in buying what you have for sale. You will also get sign ups for your newsletter and lots of downloads for your ebook. Link exchanges have some value at times here.

An added benefit to all of this is that search engines will use the number of back links and the quality of those links to rank your site in the search engine results. So if you are looking to drive traffic to your site, this could be a humongous benefit. Backinking will get you higher ranking.

Here is an SEO tip that is pretty basic. Google says that page rank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. Yahoo ranks results according to their relevance to a particular query by analyzing the web page title , text and description accuracy as well as it's source , associated links and other unique document characteristics.

Now that we know this, we have to understand also that backlinking is about relevant , quality links. Most search engines are aware that not all links are created equal and that a back link from an authority site has more influence than a backlink from Aunt Zelda's barbershop. This means that all those links from your nieces and nephews home pages won't do much for your ranking is the search engines.

One great way to create links in your blogging universe is to write articles. This way is highly accepted by the search engines and when your articles are published in newsletters, you will get a highly relevant, inbound link back to your site. By writing more articles and getting them published on different sites, you are creating new content and creating new back links and the search engines will love this.

So, start building your links and backlinks using the Big Bang Backlink theory today.